Construction machinery is full of challenges and uncertainties in 2012

If 2011 is a year with high turns and low turns, then 2012 is a year full of uncertainties and challenges. 2012 is a crucial year for China's “Twelfth Five-Year Plan”. Many countries’ projects will gradually start. With the global economic slowdown and the deepening of the European debt crisis, the direction of the country’s macro-control is even more worthy of attention. These factors are important. The industry market has a great influence.

In 2011, the scale of construction machinery industry reached the peak of past history. Will she be the highest peak in history? Zhang Jiwen, executive director of Fiat Power Asia Pacific Sales, said in an interview with reporters that from the perspective of the country’s economic development, infrastructure investment, and urbanization, I think she has room for development, that is, a higher peak should still be front. In terms of industry model excavators, breaking through 200,000 or even higher is not too far away. However, after an extreme expansion, the production capacity is also excessive. This surplus will lead to increased competition, which will lead to an increase in industry technology, service levels, and reduction in production, management, and operating costs. Under the conditions of survival of the fittest, the industry as a whole will eventually To develop and progress. Obviously, the current excavator industry is standing at the crossroads from "competition" to "shuffle", and it is very likely that the price war that occurred in the loader industry ten years ago will have occurred. However, because foreign brands also occupy a very important industry position, this price war will not be too tragic. It is expected that domestic brands will seize more market share based on their understanding of the market, the improvement of product quality and service levels, and the enhancement of their ability to integrate supply chains.

As a member of the industry, the Fiat Group is ranked among the top 100 companies in the Fortune 500. Fiat Power is the world's leading supplier of power systems. Its products are widely used in trucks, passenger cars, ships, construction machinery, and agricultural machinery. . The establishment of the FPT Jiading R&D center and the SAIC-Fialite Hongyan powertrain joint venture established our firm foothold in the Chinese market and is fully committed to satisfying Chinese consumers' demand for domestic and imported products in the engineering design and manufacturing field. "First-class products, competitive prices" are our commitment to our customers.